One of Blackburn Rovers' main sponsors has voiced concerns over the lack of communication between the club and its owners Venky's.

Wayne Wild, whose WEC Group sponsor the Darwen End at Ewood Park, wants to be a link between the owners and fans.

"I sent them a letter direct six weeks go offering my services as a direct link," Wild told BBC Radio Lancashire.

"There's been a gulf growing over the last few weeks and it's getting worse. Unfortunately I've had no reply."

The Indian company, which specialises in chicken meat processing, has often been in the headlines since taking over at Ewood Park last November.

Sam Allardyce was sacked less than a month after the company's arrival and replaced by Steve Kean, whose leadership has been criticised by fans.

"I feel there is nobody for me to contact from a business point of view or from a fan's perspective," added Wild.

"I'd like some answers from the owners as to what they are doing to rectify that.

"Let's get this opened up before the gulf between the fans and the owners grow too far that it will be difficult to get it back together again."

Steve Kean's side are currently one point off the bottom of the Premier League in 19th place.