Blackburn sacked manager Sam Allardyce on this day in 2010, sparking a decade of decline under new owners Venky's.
Allardyce's final match in charge proved to be a 2-1 defeat to his former club Bolton, leaving Rovers 13th in the Premier League.
Venky's insisted the move was "part of our wider plans and ambitions for the club" but the new owners' subsequent stewardship continues to leave many Blackburn fans deflated even now.
Allardyce declared himself "very shocked and disappointed" in a statement released through the League Managers Association, with players also revealing their surprise.
Steve Kean replaced Allardyce, initially on an interim basis but eventually permanently.
Blackburn's 11 years in the Premier League came to an end in May 2012 and Rovers dropped into League One in 2017 but are now back in the Championship.
Allardyce moved on to further managerial posts with West Ham, Sunderland, England, Crystal Palace and Everton.