Matej Vydra admitted Burnley's strikers need to start pulling their weight as the Clarets bid for their first Premier League win of the season.
Sean Dyche's side sit bottom of the table with only one point from five games, and they have not been helped by the combined failure of Vydra, Ashley Barnes, Chris Wood and Sam Vokes to find the net in the league.
Vydra, who did score against Olympiakos in the Europa League, admits confidence is low but is hopeful things will soon turn around.
He said: "Especially for the strikers, when you score goals, when you have opportunities almost every game, you believe more in yourself that a goal will come, and if you score one or two then your confidence is high, you feel much better on the training pitch and during the games.
"All the team are behind you because you're scoring goals and you are the main guy and everyone gives you the ball around the box. Now we need to score one or two goals and confidence will come.
"Right now the top goalscorer is Tarky (defender James Tarkowski), so it's not the best statistic for the strikers. But we've played only five games and now it's time to bring goals to the club."
Czech Vydra is playing for his fifth English club after moving to Turf Moor from Derby in an £11million deal last month, and has settled in quickly despite the difficult start to the season.
"I think I was a little bit scared when I came here," he said. "New club, new manager, you have to meet so many new people, but in the group it's very good guys, no big egos and was more easy than I expected and I'm more happy than I was thinking.
"It was a hard start for us, Europa League and Premier League, it's not going well for us but when I came here from the first session and after that I said, 'Wow, there's good players here'. We show it on the training pitch and now we have to bring it to the pitch."
On Saturday, Burnley face Bournemouth, who are experiencing the sort of start to the season the Clarets managed 12 months ago having won three of their first five games.
It is a reversal of fortunes, with Eddie Howe's side losing six of their first eight games at the start of the last campaign.
Dyche cited last term's 12-match winless run between December and February as further evidence that blocks of matches do not have to define a season.
He said: "The start of the season is always looked at differently, but you have to stay resolute. This run could quickly turn.
"If we'd have had the game run that we had mid-season (last season) now, or at the beginning of any season, then people would have been questioning that. But we came out of that, won five on the trot.
"There's no perfect way of having a season's work, but it is a season's work. The mentality has to stay firm and the physicality has to stay firm but also the players have to play at the top of their game.
"Bournemouth have done brilliantly, last season and all the time Eddie's been there. And they continue to do so with this good form early in the season."
