QPR director of football Les Ferdinand hopes the addition of Kiyan Prince as a new player on FIFA 21 will encourage more young people to put down their knives.
Kiyan, a promising youth footballer at the west London club, was 15 years old when he was stabbed to death trying to break up a fight on May 18, 2006.
Fifteen years on he has been added to the hugely popular FIFA game, with is developers EA Sports working with those who knew him best to hone his on-pitch characteristics.
"There have been others like him, but he stands out for all the right reasons. You should be finding out why he was a success, and it had nothing to do with the Bugattis and cars and money, it's all to do with his character."
Dr Prince believes the world would be a better place if more people were like his son.
"Kiyan was the kind of son that you talk about, and say, 'I wish my boy was more like this'," he said.
"(He was) very discerning, very thoughtful of others, very caring, even down to the way he was with animals.
"A lot of young people think 'if I do something threatening, if I do something hard, if I do something tough and overpower you, I'll get respect'.
"Kiyan showed that it's different from that – if you show that you're gentle and kind then you will have a lot more respect.
"Kiyan didn't know he was building his legacy daily in his short 15 years, in his relationships with his teachers, with his peers, his parents and his brothers and sisters."
Asked what Kiyan would have thought of appearing on FIFA, Dr Prince added: "Me and him competed against each other regularly on FIFA to hours that we really shouldn't have been up until, one or two o'clock in the morning. He would have been so gassed to know that he is a player in the game."
:: Members of the public who want to support the campaign can donate to the Kiyan Prince Foundation by texting KPF (then the amount) to 70490. All brands involved in the campaign, including EA, Adidas and Topps Cards are donating money to the Kiyan Prince Foundation for licensing the likeness.
