West Bromwich Albion have reportedly ended their pursuit of Parma winger Jonathan Biabiany.
Recent speculation had suggested that the Baggies had lodged an offer of around £5m for the 26-year-old.
However, the Serie A outfit are believed to have rejected that bid because they feel that Biabiany is worth at least £8m.
That is a figure that West Brom are not prepared to meet and they will instead now target alternative options, according to reports in Italy.
One of those players is said to be West Ham United's wideman Matt Jarvis.
