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Video: Adidas tells fans to unfollow Barcelona star Lionel Messi

:Headline: Video: Adidas tells fans to unfollow Barcelona star Lionel Messi: ID:240633: from db_amp
Adidas tells fans to unfollow Barcelona star Lionel Messi and create their own memories.

Global sportswear brand Adidas has told football fans to unfollow Barcelona star Lionel Messi.

The new advertising campaign encourages people to create their own memories instead of trying to emulate the four-time Ballon d'Or winner.

On Adidas's YouTube channel, the video was accompanied by a message, which read: "No one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game."

Messi is currently preparing for the start of the new La Liga season this weekend as Barcelona try to successfully defend their title.

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1Barcelona17122350193138
2Real Madrid17114237162137
3Atletico MadridAtletico16105130111935
4Athletic Bilbao1795326151132
5Mallorca188371821-327
6Villarreal157532725226
7Osasuna176742225-325
8Real Sociedad167361611524
9GironaGirona176472325-222
10Sevilla176471823-522
11Real BetisBetis165651820-221
12Celta Vigo176382528-321
13Rayo Vallecano165561819-120
14Las PalmasLas Palmas165382227-518
15Getafe163761113-216
16AlavesAlaves164391827-915
17Leganes163671423-915
18Espanyol1642101528-1314
19Real ValladolidValladolid1733111234-2212
20Valencia152491323-1010
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