Ofcom has launched an investigation into how the Premier League sells its television rights domestically.

The UK broadcasting regulator have opted to look into the process after receiving a complaint from Virgin Media, who claimed in September that not enough live matches are being made available to broadcast compared to European leagues.

A statement from the body said: "Ofcom will consider whether there is a breach of the UK and/or EU competition law prohibition on agreements and decisions which restrict or distort competition.

"Ofcom is mindful of the likely timing of the next auction of live UK audio-visual media rights, and is open to discussion with the Premier League about its plans.

"Ofcom understands that the scheduling of football games is important to many football fans, in particular attending 3pm kick-offs on Saturdays. The investigation will take this into account and Ofcom plans to approach the Football Supporters' Federation and certain other supporters' groups to understand their views."

Virgin Media are said to have accused the Premier League of breaching competition law.