Norwich City have unveiled a new 'world-first' rotating big screen at Carrow Road.

The new screen has been installed between the South Stand and the Barclay Stand and is expected to rotate from side to side on a matchday to enable more fans to see its content.

In a statement, the club said: "The innovative screen, the first rotating big screen in world football, is part of our ongoing commitment to enhance the matchday experience for as many of our fans as possible.

"An exclusive pre-match show featuring a range of exciting video content, including highlights of previous matches, will help build the atmosphere, while during the game fans will be able to enjoy action replays of City's goals.

"The club has also introduced more than 60 new small screens into concourse areas for the enjoyment of supporters throughout the stadium."

The screen will get its first outing during the Canaries' televised Championship encounter with Sheffield Wednesday tomorrow evening.