Real Madrid star James Rodriguez has boosted his marketability off the pitch by launching his own underwear range.

The 23-year-old will inevitably draw comparisons to teammate Cristiano Ronaldo, who has his own underwear brand CR7, which celebrated its one-year anniversary at the start of the month.

Rodriguez, who moved to the Bernabeu from Monaco in the summer for a reported £63m fee, became a marketable asset following his impressive World Cup display with Colombia in Brazil.

Now, Rodriguez has put his name and face to a new range of underwear named J10 with Colombian brand Bronzini.

Rodriguez has scored seven goals for Madrid since his summer move.