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Real Madrid's James Rodriguez launches underwear range

:Headline: Real Madrid's James Rodriguez launches underwear range: ID:190046: from db_amp
Real Madrid star James Rodriguez launches his own J10 underwear range with Colombian brand Bronzini.

Real Madrid star James Rodriguez has boosted his marketability off the pitch by launching his own underwear range.

The 23-year-old will inevitably draw comparisons to teammate Cristiano Ronaldo, who has his own underwear brand CR7, which celebrated its one-year anniversary at the start of the month.

Rodriguez, who moved to the Bernabeu from Monaco in the summer for a reported £63m fee, became a marketable asset following his impressive World Cup display with Colombia in Brazil.

Now, Rodriguez has put his name and face to a new range of underwear named J10 with Colombian brand Bronzini.

Rodriguez has scored seven goals for Madrid since his summer move.

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