Tottenham Hotspur star Gareth Bale has agreed to act as a guest pundit for BT Sport's football coverage next season.
The Wales international, who has been heavily linked with a move away from the Premier League, will also feature in TV adverts promoting the new BT channels.
"A great deal has changed in my football career since my first partnership with BT, and I am happy to extend that relationship for the next three years," said Bale. "I am excited about the launch of BT Sport and I am happy to play my part in making it a big hit."
Head of BT Sport Simon Green added: "We are delighted that we've managed to do what dozens of top football managers would like to do - sign Gareth Bale."
Meanwhile, former England rugby captain Lawrence Dallaglio has become the first pundit confirmed for BT's rugby union coverage.