Eddie Jones has challenged England to alter the course of rugby history by emulating the success of Sir Alex Ferguson in dethroning Liverpool.
New Zealand await in Saturday's World Cup semi-final at International Stadium Yokohama as Jones' four-year reign reaches its defining moment.
The All Blacks are in pursuit of an unprecedented third successive global crown and are the sport's dominant force, but Jones uses a football analogy to explain the task confronting his players.
"The most crucial stage of this game is going to be the second 20 minutes of the second half, where the game's going to be won or lost.
"We've been particularly diligent in selecting our team to take that into consideration. In fact we selected our finishing team first."
Jones has called on England fans to play their part in propelling his side into the final.
"We saw their support in the football World Cup and in the Cricket World Cup and we are feeling it in the Rugby World Cup," he said.
"Our supporters on Saturday have got a big job for us. They are probably going to be outweighed in that stadium, so we need them to be at their most vocal.
"They need to drink a fair bit of beer beforehand and be ready to go!"