West Bromwich Albion manager Tony Pulis has said that striker Saido Berahino needs a mentor to help him become a top professional off the pitch.
The 21-year-old has tested the patience of the club in the last week, revealing that he wants to move on to "bigger things" at the end of the season.
Pulis, who decided against starting him in yesterday's draw at Burnley, believes that the player has not received the right guidance.
He told Sky Sports News: "The reason I left him on the bench today had nothing to do with what happened. I think young people today lack mentors. The top players at academies are really well looked after, especially from the smaller clubs irrespective of what they put in because the big clubs can take them at any time.
"Saido has come through the academy and there have been certain occasions where he has stepped out of line but because he is such a talent the club have looked after him when 30 or 40 years ago he would have got scolded and put back in your place. That's a problem with society today. These kids have got to be shown what's right and wrong.
"He's not a bad lad. He's a good lad and has a lot of ability and he'll be a good player. The important thing is that he gets his head on. He needs to realise he's a professional footballer and nothing else. God's given him a gift and he's got to concentrate on that and nothing else."
Berahino has scored 14 goals in all competitions so far this season.
