Burnley manager Sean Dyche has admitted that his side failed to turn up in their heavy defeat against West Bromwich Albion this evening.
The Clarets found themselves two goals behind at the interval, and they were unable to turn the tide of the game in the second half, falling to a 4-0 reverse at the Hawthorns.
"It was a good performance from them and a poor one from ourselves," Dyche told BBC Sport. "The biggest learning curve in the Premier League is that you cannot turn up and not be right on top of your performance.
"We are growing into it and it is important we turn up ready to perform. We did not look right today. Today we looked unsure from the beginning.
"You have to come in and deliver with purpose and that was lacking today. WBA deserved it. Full credit to them. We knew the first goal was going to be important and after that there was no coming back."
The defeat leaves Burnley rooted to the foot of the Premier League table.