Hull City manager Steve Bruce is hopeful that Hatem Ben Arfa can rediscover his form at the KC Stadium after falling out of favour at Newcastle United.

The 27-year-old reportedly fell out with Magpies boss Alan Pardew last season, which resulted in the Frenchman being shunned to the development squad.

While recent reports suggested that Ben Arfa wanted to fight for his place at St James' Park, the winger opted to join the Tigers on a season-long loan yesterday.

"He is an an exciting talent," The Shields Gazette quotes Bruce as saying. "The question is can we ignite him again?

"Whatever has happened with him at Newcastle has happened. It's a big challenge for us all. He wants to get his career kick-started again. Let's hope I can get the best out of him."

Ben Arfa joined Newcastle from Marseille back in 2010.