Sunderland manager Paolo Di Canio has said that he understands the frustration of his side's supporters following their 3-0 loss at West Bromwich Albion.

Goals from former Black Cat Stephane Sessegnon, Liam Ridgewell and Morgan Amalfitano gave the Baggies a 3-0 victory.

At the end of the game, Di Canio went over to the away supporters in an attempt to show that he understands their disappointment.

"The fans boo and insult and it is a part of the game," he told BBC Sport. "If I was in their position I would be furious. If we would have won it would have been a different reaction. But we have to accept it."

Di Canio was also disappointed with the manner in which the goals were conceded.

"We had our chances to come back into the game but we missed them and conceded very silly goals," he added.

"It's obvious we're still not together. We don't have many leaders in terms of desire to play with a premier style.

"The players have to help themselves and myself. We are down very deep but we have to make sure that we get a lift."

The result has seen Sunderland plummet to the foot of the Premier League table.