Bayern Munich will have rainbow flags on every corner of the pitch for their final Bundesliga match of the season against Eintracht Frankfurt on Saturday.
The Bavarians need a point against Frankfurt to secure a seventh successive league title and have chosen their final game to send a message.
Chief executive officer Karl-Heinz Rummenigge told the club website: "Together with our fan club 'Queerpass Bayern', we want to set a clear example of tolerance and diversity, against racism and homophobia."
Marcus Janke, CEO of the fan club added: "It is a wonderful signal that FC Bayern is positioned as a global club with its values on our side.
"It stands for tolerance against discrimination of any kind, because the rainbow flag is not just a symbol of the gay movement."