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Leeds United 'want to sell own TV rights'

:Headline: Leeds United 'want to sell own TV rights': ID:266365: from db_amp
Leeds United owner Massimo Cellino is reportedly spearheading a campaign for the club to sell its own TV rights.

Leeds United are reportedly embroiled in a dispute with the Football League as they mount a bid to seal their own TV rights deal.

The Championship side have become increasingly outraged with the league this season as their fixtures are rearranged to accommodate TV coverage, with owner Massimo Cellino attempting to ban Sky Sports cameras from Elland Road ahead of a fixture in December.

According to the Daily Mail, Cellino also attempted to thwart Sky's coverage of Monday's clash with title hopefuls Middlesbrough, forcing the league to take out a legal injunction to make Leeds honour the fixture.

The Italian is now said to be focused on an unprecedented deal that would see Leeds sell the rights to their own fixtures instead of the current collective bargaining arrangement, which sees Sky broadcast fixtures from the Football League for a fee of around £100m a season.

If successful, Leeds - who are by some margin the most broadcast non-Premier League side - could expect at least a five-fold increase in the estimated £2m a year they currently receive from Sky.

The move would likely have a ripple effect across the Football League, with other big clubs landing more lucrative licensing deals at the financial expense of sides further down the pyramid.

An unnamed league source told the newspaper: "It's one thing that Cellino is a maverick, another entirely that he is potentially threatening all of our incomes. We have no certainly when or if he might resume his attempts to smash the collective deal."

Leeds are currently 16th in the Championship, ten points clear of the relegation places and 15 adrift of the top six.

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