Paul Ince's reign as Blackpool manager has got off to a losing start with a 2-0 defeat at Leeds United in the Championship.
David Norris put Neil Warnock's side ahead with 57 minutes on the clock when he volleyed in from the centre of the box.
It was 2-0 soon after the hour as Steve Morison scored his first goal for Leeds with an emphatic finish into the top corner following a slip from Alex Baptiste.
The victory has moved Leeds up to ninth place in the Championship table, while Blackpool remain in 15th place.
