Bruce's side will expect themselves to pick up three points on Friday, after recording some impressive victories on home soil against Fulham and Bournemouth which should give the hosts confidence.
Blackpool are in a difficult spell having gone four games without a win, but three of those four matches have been tight affairs which is why the Tangerines are likely to create some problems for West Brom.
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Data Analysis
Our analysis of all available data, including recent performances and player stats up until an hour before kickoff, suggested the most likely outcome of this match was a West Bromwich Albion win with a probability of 44.12%. A win for Blackpool had a probability of 29.16% and a draw had a probability of 26.7%.
The most likely scoreline for a West Bromwich Albion win was 1-0 with a probability of 11.7%. The next most likely scorelines for that outcome were 2-1 (8.85%) and 2-0 (8.17%). The likeliest Blackpool win was 0-1 (9.07%), while for a drawn scoreline it was 1-1 (12.67%). The actual scoreline of 2-1 was predicted with an 8.9% likelihood. Our team at Sports Mole correctly predicted a 2-1 win for West Bromwich Albion in this match and our data analysis correctly predicted the win for West Bromwich Albion.